Research and analysis

Exploring the effect of carbon labels on consumer flight choices

Examines how carbon labels could influence consumers and support them to make sustainable flight choices.

From:
Department for Transport
Published
4 February 2026

Documents

Exploring the effect of carbon labels on consumer flight choices

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Details

One of the core policy measures set out in the Department for Transport (DfT) Jet Zero strategy is supporting consumers to make sustainable choices and access standardised environmental information when booking a flight online.

DfT commissioned the Behavioural Insights Team and Transport Research Laboratory to explore different ways of presenting carbon information on simulated online flight booking sites and assess the impacts on:

  • sustainable consumer flight choices
  • consumer understanding
  • wider consumer attitudes

The findings will help inform the future design and implementation of carbon labels.

Updates to this page

Published 4 February 2026

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