Research and analysis

Empowering households: research on presenting energy consumption benchmarks on energy bills

The Department for Energy & Climate Change commissioned Ipsos MORI to conduct research on the potential for including energy consumption benchmarking…

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

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Empowering Households - Research on presenting energy consumption benchmarks on energy bills

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The Department for Energy & Climate Change commissioned Ipsos MORI to conduct research on the potential for including energy consumption benchmarking data on energy bills. These benchmarks would provide consumers with comparative information on the energy consumption levels of other households. The overall aim of the research was to create credible benchmarks for consumers and test consumer preferences and likelihood to respond to this type of information.

Published 6 July 2011