Research and analysis

E-scooters: public perceptions

Research into the public perception towards e-scooters and their use.

Documents

Perceptions of current and future e-scooter use in the UK: summary report

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Public attitudes to the use of e-scooters in the UK: report

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Details

Social research project into the public perception towards e-scooters and their use.

This project consisted of a nationally representative survey, telephone interviews and an online community in which participants completed a series of qualitative research activities.

The 2 reports from this research study include fieldwork for the:

  • nationally representative survey that took place in January 2020
  • telephone interviews and online communities that took place between March and June 2020

The findings of the research were that:

  • there was a moderate level of knowledge of e-scooters
  • legislation, regulation and education could increase public acceptance and interest in using e-scooters

These finding will be used to feed into and shape the national e-scooter trials, which started on 12 July 2020.

We commissioned Kantar to conduct research to investigate public perceptions of e-scooters in the UK.

Published 26 October 2021