Research and analysis

Using communications to change drink driving behaviour

How drink drive communications have changed people's behaviour and reduced the number of accidents since 1979.


How 30 years of drink drive communications saved almost 2,000 lives

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email Please tell us what format you need. It will help us if you say what assistive technology you use.


Research into the effect that drink drive communications have had on people’s behaviour, saving nearly 2,000 lives over 30 years.

Published 10 November 2014