Research and analysis

Using communications to change drink driving behaviour

Research attempting to show how drink drive communications have changed people's behaviour and reduced the number of accidents since 1979.

From:
Department for Transport
Published
10 November 2014

This publication was withdrawn on

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Documents

How 30 years of drink drive communications saved almost 2,000 lives

PDF, 1.33 MB, 38 pages

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Details

The report reviewed the:

  1. attitudes, particularly one’s understanding of the risks of drink driving
  2. norms, the perceptions of what others think of drink driving
  3. drink driver image, how a person’s image of drink drivers compares with their self image
Published 10 November 2014