Research and analysis

Using communications to change drink driving behaviour

Research attempting to show how drink drive communications have changed people's behaviour and reduced the number of accidents since 1979.

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How 30 years of drink drive communications saved almost 2,000 lives

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The report reviewed the:

  1. attitudes, particularly one’s understanding of the risks of drink driving
  2. norms, the perceptions of what others think of drink driving
  3. drink driver image, how a person’s image of drink drivers compares with their self image
Published 10 November 2014