Consumer behaviours and attitudes to fireworks in the UK
Report on research to provide evidence on people’s attitudes towards and behaviours around using fireworks.
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The Office for Product Safety and Standards commissioned Ipsos MORI to provide evidence on people’s attitudes towards and behaviours around using fireworks in the UK.
A mix of quantitative and qualitative research was undertaken between November 2019 and March 2020. This included:
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8 ethnographic interviews with participants attending organised public displays and 5 ethnographic interviews with participants hosting a private fireworks display
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10 telephone depth interviews with fireworks ‘rejectors’, defined as those who do not like and actively avoid fireworks
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7 telephone depth interviews with industry stakeholders representing import, retail and industry associations
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a quantitative face-to-face survey with 1,969 adults in Great Britain
This report presents findings from this research.
Last updated 17 May 2021 + show all updates
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Data tables added relating to the survey questions.
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First published.