Policy paper

Communications strategy for UK flu pandemics

This strategy covers health-related communication for potential flu pandemics.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government


UK Pandemic Influenza Communications Strategy 2012

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A pandemic from a new flu virus remains a potential risk for the UK, and we must be as well prepared as possible.

This strategy covers health-related communication in the stages leading up to a UK pandemic, during a pandemic itself, and during the recovery phase.  It focuses on mainstream communications channels with targeted elements for specific audiences.

The strategy has been developed jointly and agreed with the devolved administrations.

This is a companion document to the ‘UK Influenza Pandemic Preparedness Strategy’ and the ‘Health and social care influenza pandemic preparedness and response’ guidance for the health and social care community.

Published 18 December 2012