A pandemic from a new flu virus remains a potential risk for the UK, and we must be as well prepared as possible.
This strategy covers health-related communication in the stages leading up to a UK pandemic, during a pandemic itself, and during the recovery phase. It focuses on mainstream communications channels with targeted elements for specific audiences.
The strategy has been developed jointly and agreed with the devolved administrations.
This is a companion document to the ‘UK Influenza Pandemic Preparedness Strategy’ and the ‘Health and social care influenza pandemic preparedness and response’ guidance for the health and social care community.