Independent report

Transport choices segmentation: update

Findings from a public omnibus survey commissioned to inform and support the development of roads reform policy.


Transport choices segmentation: update

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This report contains findings from a quantitative survey examining public attitudes and behaviour towards roads in England. It is an update of a study conducted in 2010. Its focus is on how attitudes and behaviour vary between different segments of the population.

The 9 segments used in the analysis were identified in previous Department for Transport research which investigated the relationship between climate change and transport choices.

As well as looking at attitudes and behaviour towards England’s roads this latest study also aimed to test the continuing validity of the segmentation.

In September 2013, 3,492 adults in England were asked 22 questions (including ‘golden questions’ used for segment allocation) via the TNS in-home CAPI Omnibus Survey.

The report contains a short profile of each segment based on the latest data and compares this to the findings from the original segmentation study. It also details differences in attitudes towards investment in roads, use of the strategic road network and perceptions of what drives economic growth by segment.

This research has informed the development of the ‘Road investment strategy’.

Published 15 January 2015