Independent report

Transport choices segmentation: final reports

Final reports outlining public attitudes to climate change and transport choices.

This publication was withdrawn on

This information was updated by the ‘Climate change and transport choices study of 2015.

Documents

Transport choices segmentation: final report

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Climate change and transport choices: segmentation study - summary report

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Climate change and transport choices: segmentation study - annex

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Climate change and transport choices: segmentation study - cross-tabulations

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Details

This study follows on from the interim report in 2010 which showed attitudes to climate change and transport behaviour vary across the adult population.

The reports provides a segmentation model with groups defined by:

  • transport behaviour
  • attitudes to transport
  • attitudes to climate change
  • environment, characteristics and circumstances

The model allowed the study to identify:

  • which policy options practitioners could consider as potentially effective with each segment, and which may be seen as less effective
  • how practitioners could see particular motivators and barriers to more sustainable transport behaviours as more or less relevant for work with each segment
  • how practitioners could see particular segments as priorities in relation to reducing the overall emissions of carbon dioxide and other greenhouse gases from transport in their local area

The different underlying data from the study is available in the areas of:

Published 28 July 2011
Last updated 16 January 2013 + show all updates
  1. Minor error change on full report
  2. Added references to the new final report within the body of the text at paragraph 4.
  3. First published.