Chapter 2 Tool 2 :Strengths, weaknesses, opportunities and threats (SWOT) analysis
Published 3 January 2011
Applies to England and Wales
© Crown copyright 2011
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This example shows how a SWOT analysis can be used by trustees to help identify and assess the risks associated with entering into a new partnership with another organisation to carry out the charity’s purposes.
| Strengths | Attributes of the partner, project or activity that will help to achieve the objective or improve the outcome. |
|---|---|
| Weaknesses | Attributes of the partner, project or activity that might cause problems, be harmful to the quality of the outcome, or potentially prevent the objectives from being achieved. |
| Opportunities | Conditions or resources which could be used to help achieve the objectives, or which could help to improve the outcome. |
| Threats | Events or conditions which could restrict the achievability of the objectives, or which could damage the quality of the outcome. |