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This study focuses on partnerships between charities and commercial companies that:
raise funds for the charity and/or raise its profile
allow the company to use the charity’s name and logo to promote its own products or services
give the charity income or other benefit generated from the promotion of those products
The report highlights good practice and legal requirements. It does not cover:
partnerships to deliver a charity’s service to its users
the relationship that exists between a charity and a wholly owned trading subsidiary