Research and analysis

Capital Gains Tax: mass personalisation pilot

Research on the main Capital Gains Tax pilot to test customer understanding of onlne and written communications.


Mass personalisation: Capital Gains Tax pilot

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Research report on customers understanding of the content of the Capital Gains Tax (CGT) letters, and whether the correct behavioural response was prompted. Customers perceptions of the CGT pages on the HM Revenue and Customs website were also rested within the research.

Published 7 December 2012