How behavioural insights can be applied in the transport context to achieve policy objectives.
Foreword by Deirdre O’Reilly, Head of Social Research and Evaluation Division, Department for Transport
Behavioural insights are an important component of the department’s vision for a transport system that is an engine for economic growth but one that is also greener and safer and improves quality of life in our communities.
The behavioural insights toolkit provides a readily digestible and user-friendly guide to those responsible for transport policy and delivery initiatives, including local authorities. The toolkit shows how behavioural insights can be applied in the transport context to achieve policy objectives. The toolkit does not represent mandatory guidance and its use is purely voluntary.
The department would welcome feedback from local authorities and others on their experiences of using the toolkit to support the development of transport policy and delivery initiatives. Please send any thoughts, comments or queries you have about the toolkit to email@example.com
Social Research and Evaluation (SRE) Division
SRE has an important role in providing an evidence base on transport behaviour and applying insights from behavioural theory to the transport context.
In addition to the toolkit, this work has previously included:
- Behaviour change: what works for transport?, 20 January 2010
- Climate change and transport choices segmentation model, 28 July 2011
- An evidence based review of public attitudes to climate change and transport behaviour (PDF, 2048 KB), July 2006
The department’s work in this area has also been influenced by external behavioural science work, most notably: