Research and analysis

Awareness and understanding of taxation of savings interest

Research to explore awareness and understanding of taxation on savings interest.



The main objective of this research was to better understand the awareness, understanding and behaviour of customers in relation to taxation on their savings interest. The aims were to explore:

  • what drives behaviour and would help more eligible lower income savers to register for gross interest and/or claim back tax they are owed in relation to their savings interest
  • what drives behaviour and would encourage more higher rate tax payers to declare and pay the additional tax due on their savings interest, following the initial deduction of 20% under taxation of savings interest

This report contains findings from 35 in-depth interviews and 6 focus groups with a range of customers including students and pensioners.