Research and analysis

Beliefs about work

Research on attitudes and behaviour in relation to work to develop an audience segmentation of the out-of-work population of Great Britain.


Beliefs about work: an attitudinal segmentation of out-of-work people in Great Britain

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This research looked at attitudes and behaviour in relation to work and job-seeking. DWP commissioned the research to inform its communications and marketing strategy for helping people get back to work, stay in work, and get on at work.

Published 29 March 2011