Research and analysis
Assessment of the online business support offer: Growth and Improvement Service, My New Business
Assesses whether the new Business Link website services were performing effectively in their strategic role of digital transformation.
This study provides the Department for Business, Innovation and Skills (BIS) with an early understanding of whether online business support services provided by Business Link have performed effectively against the strategic objective of ‘digital transformation’. That is to successfully assist businesses through a website rather than through higher cost services (for example face to face contact).
The study also makes an early assessment of the value of the services provided to new users, with a focus on cost effectiveness and effective referral to other appropriate business support services in the public, private and third sectors. The support services include the comprehensive start-up service provided by My New Business, and online tools provided by the Growth Improvement Service, enabling businesses to identify and solve problems.