Further education and skills – guidance

Apprenticeship standard: digital media technology practitioner

This publication was withdrawn on 25 August 2015

Standard has been withdrawn as requested by the Digital Trailblazer group.

Describes the job role that an apprentice will be doing and the skills required of them by the digital industries sector.



This document is relevant to:

  • those looking to apply for an apprenticeship
  • employers wanting to recruit an apprentice
  • training organisations working with employers to make the apprenticeships available

This standard is not yet ready to use.

An apprenticeship standard is only available for delivery when both the standard and assessment plan is approved and a funding band (core government contribution) has been assigned to the standard.

The new standards will replace all the current apprenticeship frameworks by the academic year 2017 to 2018.

Employers involved in creating this standard

If you’d like to get involved and contribute to the development of the digital media technology practitioner standard, please read the guidance for trailblazers, and email the Trailblazer contact: helen.west@e-skills.com.

The standard for a digital media technology practitioner was developed by:

  • IBM
  • Capgemini
  • Microsoft
  • Cisco
  • BT
  • HP
  • The Royal Signals
  • Lowe and Partners
  • Qinetiq
  • Weboo
  • 4Ps Marketing
  • Fujitsu
  • Accenture
  • Atos
  • CGI
  • Visa
  • Contentive
  • Thales
  • Ticket Master
  • NCA
  • Virgin Media