by Alice Mowlam, Sally Bridges, Valdeep Gill, Andy MacGregor, Jude Ranasinghe and Elizabeth Tideswell
‘Active at 60 Local’ was a pilot initiative commissioned by the Department for Work and Pensions (DWP) to identify the scope for utilising smart card technology to:
- deliver services more effectively to older people
- leverage increased levels of activity among older people
The projects form part of the government’s response to address the challenges and opportunities of an ageing population.
The DWP commissioned the National Centre for Social Research (NatCen) and LG Futures to carry out an evaluation of 2 local authority pilot areas during 2011. The evaluation used qualitative and quantitative methods to explore the implementation process and looked at best practice in smart card technology, using evidence to establish the business case for such schemes. The research also looked at the wider social benefits including increased access to services, information, activities and entitlements and increased levels of physical activity and community engagement.