Research and analysis
Accessibility for disabled customers: business benefits
Report for BIS that sets out the economic and business case for business to be more inclusive. Provides examples of small businesses that have…
2012 legacy for disabled people: inclusive and accessible business. Improving messages to SMEs: the case for the disabled customer.
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Report for BIS that sets out the economic and business case for business to be more inclusive. Provides examples of small businesses that have successfully addressed disabled customer requirements and shows the business benefits associated with improved accessibility. It found that government departments and agencies wanting to promote accessibility and inclusiveness either in the context of the 2012 Games or generally experience a lack of material in respect of the business opportunity disabled customers entail. Includes recommendations to improve the availability of information on channels used by SMEs, and to incorporate access and inclusion into mainstream business activities via the business planning process and in the advisory support provided to business start-ups.