World news story

Winner of aMaZeUs competition announced and Prius design revealed

On Friday 10 May the British High Commission announced the winner of their ‘aMaZeUs’ competition and revealed the new livery for its hybrid car.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Group photo of the British High Commissioner, particpants & staff members from the British High Commission
Group photo of the British High Commissioner, particpants & staff members from the British High Commission

The competition, organised in collaboration with the iCentre and open to everyone in Brunei’s talented design community, was to create new artwork to decorate the High Commission’s Prius – replacing the vivid rainforest hues (designed by ISB students) which the car has sported for two years.

The theme of the competition was ‘Innovation and Research’. The High Commission wanted their car to be read as a tribute to Brunei’s growing Knowledge Economy.

British High Commissioner, Rob Fenn, with winner, Carolyn Lee
British High Commissioner, Rob Fenn, with winner, Carolyn Lee

British High Commissioner to Brunei H.E. Rob Fenn said:

I love the new look, but it was hard to pick a winner. There were four or five designs which I would have been proud to use. And every single entry showed that Brunei Economic Development Board and the iCentre are onto a good thing, by nurturing creative talent in Brunei. The jury were impressed by the imagination, flair, and sheer variety of ways in which entrants interpreted our theme.

All three judges placed the winner first, however. Personally, I liked the colour mix in the winning design; its use of knowledge economy artefacts to unite Britain and Brunei symbolically on the side panels, and its use of uncluttered spaces too, which allow the car’s clean lines to show through. I would like everyone who sees this car to think: yes, Britain and Brunei is an old story, but the chapters to come are full of life and invention.

For more photos from the event, click here

Published 10 May 2013