UK Trade and Investment (UKTI) are running a ‘Fundamentals for Success in the US Market’ business programme. This is supported by the Ellis Goodman Foundation. It being held at the Kellogg School of Management in Illinois, one of the most distinguished business management schools in the US.
Aim of the programme
The programme will run from 14 to 19 September 2014. As the world’s largest economy, the US is an attractive market for UK SMEs. However, the US market is complex because of its size and diverse geography.
The UKTI US Scholarship offers you the opportunity to complete a 5 day programme, to identify the key issues and actions you must consider to enhance your business presence in the US.
What is provided
The Programme has been developed to ensure UK companies understand the most effective principles for doing business in the US. The content is broad yet practical. It includes interaction with US based business experts and experienced practitioners.
Subjects covered include:
- negotiating practices and styles in the US
- economic, legal and regulatory environments in the US
- developing strong business networks
- building a compelling brand
- technology, social media and mobile marketing
- selecting and managing channel partners
Who should apply
Places will be awarded to those candidates and companies best placed to take advantage of this significant opportunity. The programme is specifically aimed at senior level representatives from UK SMEs that are already exporting with the resources to apply themselves to the US market.
Successful applicants have to be in a position to direct and influence the strategic decision-making process for their company.
The cost of tuition and accommodation whilst at the Kellogg School is included in the offer. Flight costs, accommodation and other expenses are not included.
How to Apply
Complete the firstname.lastname@example.org. The closing date for applications is 13 June 2014.
and send it to:
Shortlisted applicants will be invited for interview in July at the UKTI office in London. UKTI will host a briefing for successful applicants in August.
If you would like further details of the US Scholarship Programme, or have any questions about the application process, please contact John Welch, Tel +44 (0)20 7215 4767, Email email@example.com