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‘Super Premium Whisky’ tasting in Greece
This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government
On Tuesday 16 December, the UKTI team in Athens organised a whisky tasting event and dinner for guests at the British Residence
The event at the British residence was held on behalf of Pernod Ricard Hellas.
The Ambassador said:
Whisky is a legendary drink, adored by many legendary figures, not the least Winston Churchill. It has its own brand of wisdom . I am pleased to host Chivas Regal and Royal Salute prestige Scotch whiskies this evening at the Residence and I am inviting our distinguished guests to explore their history, heritage and exclusive taste.
The best Whisky is, of course, Scottish. It unlocks good humour and freedom of spirit. It’s always a pleasure to promote Scotland.
Christophe Lemarie, CEO of Pernod Ricard stated:
It is truly a honour for us to be able to offer the opportunity of discovering some of our best and most prestigious whiskies in such beautiful setting as the Embassy of the United Kingdom. As you may know, Pernod Ricard is the number two worldwide wine and spirits company, with internationally recognised brands of spirits and champagne.
The Embassy guests were offered a presentation of three Super Premium Whiskies:
Chivas Regal 18 year old
Chivas Regal 25 year old
Royal Salute 21 year old
Whisky market in Greece
The Greek beverages market is a brand-driven market. Chivas has the highest awareness levels and the highest brand loyalty amongst Super Premium Whiskies, in the Greek market.
Spirit consumption overall is focused mainly on the on-trade (60%), but Super Premium whisky is one of the most off-trade focused categories.
UK alcoholic beverages exports to Greece amounted to £36 million so far in 2014.
Assistance to UK exporters
UKTI Greece provides on-going support to UK brands already active in Greece as well as to UK companies wishing to expand their business in the country.