News story

This is Abuse: new advert launched

This news article was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Series of TV adverts launched as part of the This is Abuse campaign to raise awareness of abusive behaviour in teen relationships.

The adverts, co-produced with MTV, will run on selected satellite channels from today until the end of April as part of the This is Abuse campaign.

This is Abuse shows young people that abuse in relationships is not just about domestic violence but can include controlling and coercive behaviour.

This is Abuse

Crime Prevention Minister Jeremy Browne said: ‘Sadly, emotional abuse is surprisingly common in teenage relationships with 75 per cent of girls and 50 per cent of boys reporting that they have experienced it.

‘We need to challenge and bring out into the open the attitudes and behaviours that foster an acceptance of abuse. The government’s This is Abuse campaign has made great strides in doing just that since its launch in 2010.

‘The latest campaign adverts launched today will ensure this good work continues, that unacceptable behaviour is challenged and teenagers are helped to recognise abuse when they see it.’

Today’s launch coincides with One Billion Rising, an event that draws together a billion women across the globe in a show of collective strength against violence against women and girls.

Youtube

Transcript for Sam & Alice - teenage relationship abuse advert