The agency has announced plans to increase turnover to £5m and double staff numbers from 40 to 80 over the next three years.
Established by Gareth Morgan in 2008, the company has organically grown year on year posting a turnover of £1.5m for their last financial year. They also purchased a 6,200 sq ft head office building in Cardiff Business Park, Llanishen to accommodate their expanding teams of Pay Per Click, Search Engine Optimisation, Content Marketing and Social Media specialists.
2014 was a record year for the company. Liberty started work for leading international brands including Benefit Cosmetics as well as a host of Welsh based companies including BBI. The company also achieved Investors in People, won the ‘Most Innovative Business in Wales’ in the 2014 FSB Worldpay awards and was named as the 17th Fastest Growing Business in Wales (out of 200,000) in the Wales Fast Growth 50 Awards.
Based on results achieved for clients, the company also became a Google Top Tier Agency Partner, a first for a Welsh digital marketing company and one of just a few throughout the UK.
Growth to date has been 100% organic with over 80% of new business being referred from existing clients and other businesses. The client base now includes over 100 retained companies and the Liberty sales pipeline for 2015, already has international and national clients scheduled to start work in the first quarter of 2015.
During his visit to Liberty Marketing Secretary of State for Wales Stephen Crabb said:
Liberty Marketing is a Welsh success story and the perfect example of a business that is investing, growing and creating jobs in Cardiff.
It was fantastic to visit this ambitious company today and find out how they are not only expanding themselves but also helping other companies grow their own businesses.
Liberty’s exciting expansion plans show that our long term economic plan is working for Wales and I am sure their success will encourage other companies to invest and grow.
Gareth Morgan, Managing Director of Liberty Marketing is confident the expansion plans announced by the company will be achieved. He said:
Digital marketing is a growth industry sector. Client spend now exceeds traditional marketing including TV and press.
We have directly experienced clients allocating more of their marketing budget to digital campaigns and anticipate a growth in demand for the services we provide.
It’s an exciting time to be involved in digital marketing and Liberty has the resources in place to compete head to head with other leading digital marketing agencies in the UK.
Our proven track record in terms of achieving results for clients is very impressive and we can recruit from an ever growing local talent pool of marketing professionals.
The next three years will be challenging and ultimately very rewarding for our employees as we aim to achieve all of our business objectives and become a market leader in our industry.