News story

Prime Minister announces support for parents and families

PM: "This Government is doing everything possible to support parents."

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

New services to give mums and dads the support they need to do the best for their children were launched today by the Prime Minister.

The care and attention a child receives when young will affect their health, behaviour and ability to learn throughout their lives. A recent survey suggests that 85% of mums and dads want more practical help on caring for their baby to provide the best possible start for their children.

The Prime Minister outlined that the support being offered to parents will include:

  • a brand new digital service for parents-to-be and new parents, providing regular emails and texts with timely information as their pregnancy develops and their child grows;
  • free parenting classes to all parents of children aged five years and under in three trial areas;
  • expert organisations to deliver relationship support for first time parents in four trial areas of the country from this summer.

Prime Minister David Cameron said:

“Parents are nation-builders. It’s through love and sheer hard work that we raise the next generation with the right values. That’s why this Government is doing everything possible to support parents.

“We’re doing the big, long-term things to make this country stronger for our children - dealing with our debts; having a massive push for better schools; working to create more good, skilled jobs in our economy

“But we’re also focussed on making life easier for parents day-to-day, from extending childcare to increasing the number of health visitors. The parenting classes and films we’re launching this week are an important part of that, providing clear, professionally-led advice on everything from teething to tantrums.”

Digital service for parents-to-be and new parents

 From today, the NHS Information Service for Parents will give mums and dads advice they can trust covering a wide range of issues related to staying healthy in pregnancy, preparing for birth and looking after their baby.  

Those signing up to the service will no longer be faced with information overload while surfing the internet, but will have relevant, timely NHS approved advice sent directly to their phones and inboxes. This includes links to specially commissioned videos showing midwives demonstrating practical advice such as bathing your baby and parents discussing issues that affected them and how they supported each other.

Secretary of State for Health, Andrew Lansley said:

 ”We all want to give our children the best start in life. But sometimes, particularly for first-time parents, bringing a new baby home can be a daunting as well as a happy experience.

 ”That is why we are determined to help people become more confident in becoming a parent - from pregnancy to the start of their children’s lives. From now on, this new information service will be at parents’ sides to support them in the first stage of their child’s journey, guiding them with relevant information and first-hand experience from other parents.

Cathy Warwick, Chief Executive of the Royal College of Midwives, welcomed the new service:

 ”We warmly welcome this innovative online and multi-media service for parents. We hope that the email and text alerts will bolster the work that midwives do with women and their families by providing additional information that will empower and signpost parents to further appropriate sources of support and help.

 ”We know that pregnancy and maternity care are in many cases the first time most parents will interact with the health service and this presents a unique opportunity to provide health promoting messages to families. This is why good quality information, which this service promotes, during pregnancy, birth and the postnatal period can have a significant long-term impact on the health and well-being of mothers and babies.

Free parenting classes

 This service is announced alongside free parenting classes to all parents of children aged five years and under in three trial areas - Middlesbrough, High Peak in Derbyshire and Camden in London.

 Mums and dads will be able to use vouchers, available from Boots stores, children’s centres, health visitors and professionals who have contact with families to pay for the classes. The NCT, Coram, Save the Children, and the Fatherhood Institute are among those who are delivering classes.

Children’s Minister Sarah Teather said:

All parents want the best for their children and we want to help them. Most parents go to ante-natal classes before their child is born and the benefits of these are well-documented.

We want mums and dads to be able to access similar help and advice in the earliest years of their child’s life and for this to be a normal part of family life.

The trial will help Government understand how classes could be made available to every mum and dad. Decisions on national roll out will be informed by the independent evaluation.

 Mary Rose Brady, Head of Coram’s Parents’ Centre said:

 ”Parents tell us, no one gives you a manual when you have kids- so here’s our manual.

 ”Each session that Coram is delivering is based on what years of evidence show will best support children in their early development. Parents are the experts in their own children, but everyone can benefit from understanding the key ingredients.

Relationship support

Relate, The Tavistock Centre for Couple Relationships and the Fatherhood Institute will deliver relationship support sessions for first time parents to support them with the transition to parenthood in four areas of the country from this summer.

The government wants to support strong and stable families and research shows that the birth of a new child can be a stress point for couples. A trial starting in July will offer subsidised relationship support sessions for all expectant mothers and fathers and those with children up to the age of two in the trial areas - York and Leeds, North Essex, Hackney and City of London, Islington and Westminster. Up to £1m has been made available for the trial between April 2012 and March 2014.

The sessions will be delivered by one of three providers and parents will have the choice of face to face and/or online support. They will be designed to help parents understand that it is normal for their relationship to go through a transition period after they have a child and to give them strategies to work through this as a couple. The trial will be managed and promoted by the National Childbirth Trust (NCT) to encourage couples to feel that it is normal to access relationship support in the first few years of their child’s life - just as they would go to an antenatal class.

The offer will be distributed by professionals working in the early years - for example, from nurseries, children’s centres, midwives and health visitors.  

Notes to Editors

  1. The Parental Opinion Survey 2010 (published by DfE Nov 2010) found that 85% of parents with children under three were found to have sought information to help with parenting in the previous year._ _ The survey from the Family and Parenting Institute showed that almost 60 per cent of parents thought they should automatically receive information and the offer of parenting classes. 

The NSPCC survey shows that almost three quarters (72 per cent) of all new mothers said they would have liked more professional advice before their baby was born.  There are 670,000 visits per month to the  Pregnancy and Baby content on the NHS Choices site from people searching for information. More evidence around the support for new parents can be found at

Parenting classes

  1. Mums and dads will be able to use vouchers, available from Boots stores, children’s centres, health visitors and professionals who have contact with families to pay for the classes. They can also go to the CAN Parent website to find local distribution points.

  2. Six organisations will deliver the classes in all three areas:

National Childbirth Trust

Family Links

Save the Children

Fatherhood Institute

Solihull Approach

Race Equality Foundation (with Mumsnet)

Providers only in Camden:

Montessori St Nicholas

Mind Gym (Parent Gym)


City Literary Institute

Only in Middlesbrough:


Only in High Peak:

Derbyshire Council

Family Lives

Family Matters Institute

  1. The providers are being paid on a delivery basis only - they will have a concession contract which allows them to claim reimbursement for delivering classes to a voucher holding parent.

NHS Information Service for Parents

  1. Parents will be invited to sign up to this new service at booking appointments with midwives. They will also see widgets linking them to the sign up page on NHS Choices. The widget will also be available for organisations like Mumsnet, Netmums and the National Childbirth Trust to include on their websites - the new service links to these organisations’ websites as part of the emails sent to parents. They will then receive regular, relevant and tailored information via email or text as their pregnancy develops and their child grows. At launch the new service will be available to parents-to-be and parents with new babies aged up to 1 month. The content of the service will increase and develop in response to feedback from parents and professionals and as the babies of the parents who have signed up grow.  Visit to sign up to the service or find out more information.

Relationship support

6.  The sessions will be open for booking from July this year and will be delivered from the end of July. The four areas were chosen in partnership with providers to give a spread of geography and socio-economic characteristics.

7.  The providers will be paid on a delivery basis only - they will be offered a concession contract which allows them to claim reimbursement for delivering a session to an eligible parent/couple.

8.  The sessions are likely to involve helping first time parents deal with the emotional and relationship changes that they may experience after having a baby, including:

  • managing new roles and responsibilities in your relationship
  • dealing with the emotional impact of having a child
  • learning negotiating and compromising skills
  • balancing your role as a parent and as a partner
  • coping with issues like lack of sleep and mess.

9.  The online only sessions will be delivered by the Fatherhood Institute in all the trial areas. Sessions including online and face to face elements will be delivered by Relate in North Essex, York and Leeds and the Tavistock Centre for Couple Relationships in Hackney and City, Islington and Westminster. The trial will be managed and promoted by the NCT.

Updates to this page

Published 18 May 2012