News story

Hot summer deals for forces' families

This news article was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Armed Forces members and their families can benefit this summer from generous discounts available through the Defence Discount Service.

Service families stuck for ideas on how to entertain the kids this summer now have hundreds of exciting activities to choose from thanks to exclusive discounts and deals at top attractions across the UK.

Over 1,750 companies have shown their support for our Armed Forces and have offered generous discounts through the Defence Discount Service.

Among the deals available, admission prices for major attractions across the country have been slashed to make this the most enjoyable summer yet for Armed Forces families.

The deals include:

  • up to 60% off National Express travel to fun, family-friendly destinations across the UK

  • up to 40% off admission to Alton Towers

  • up to 20% off tickets at VUE cinemas

  • up to 40% off admission to Thorpe Park

  • up to 35% off admission to Legoland

  • up to 40% off admission to certain Sea Life Centres across the UK

  • money off admission to local swimming pools across the country

A Royal Air Force married couple with their baby daughter (stock image)
A Royal Air Force married couple with their baby daughter (stock image) [Picture: Corporal Paul Oldfield, Crown copyright]

The Parliamentary Under Secretary of State for Defence, Lord Astor, said:

It is great news that so many companies have signed up to the Defence Discount Service and have committed to going that extra mile for our Armed Forces to ensure their families have an enjoyable summer break.

I hope Armed Forces families across the country enjoy the exclusive deals and I would encourage every business to show their support for our Armed Forces by joining the Defence Discount Service and/or the Corporate Covenant.

Around 88,000 members of the Armed Forces community are currently members of the Defence Discount Service, with more signing up every day. They have exclusive access to all the offers available and can check out the deals online using a mobile phone app or in-store using their unique privilege card.