News story

Government supports first ever Small Business Saturday

Small Business Saturday is a great chance for small businesses to promote themselves and generate trade.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government


The UK is celebrating its first Small Business Saturday on 7 December 2013.

Small Business Saturday is a great chance for small businesses to promote themselves and generate trade. In the US, where it’s an established commercial holiday, it generated $5.5 billion in sales in 2012.

How to get involved

In the UK, Small Business Saturday is a grassroots campaign. Small businesses of all kinds are taking part. They’re planning special deals for customers, showcase events, joint marketing with local media and much more. Small Business Saturday works when small businesses take action.

The Prime Minister, the government and all the major political parties are endorsing the day. Government departments are working with the campaign to support small businesses on the day. Skills and Enterprise Minister Matthew Hancock MP will be talking live about Small Business Saturday on Twitter (@SmallBizSatUK) on Thursday 31 October.

Small business organisations, local authorities, community groups, big businesses, banks, accountants and others are involved too. They’re promoting the day locally, to their members, customers and supply chains. Some are planning business healthchecks, clinics, and online advice.

How other people are involved

Why Small Business Saturday is important

It matters because small businesses matter and we want to celebrate them. It’s just one day, but we all rely on small businesses every day. There are 4.8 million small businesses in the UK and over 14 million people work in them. If Small Business Saturday raises the profile of small businesses, it will have done its job.

Please support Small Business Saturday by:

Published 22 October 2013