News story

English Tourism Week

From Bath to Birmingham, John Penrose marks the week with seven days of activity.

The tourism Minister began the week by rolling up his sleeves to serve ice-cream in his constituency on the pier in Weston-Super-Mare to some out-of-this-world customers!

Mr Penrose then followed this up with a trip to Bath on Monday to open its new Visitor Information Centre. And on Wednesday he attended the Best of Britain and Ireland show (BOBI), to take part in a question and answer session with James Berresford, Chief Executive of VisitEngland.

A year to remember

“Tourism in England benefits everyone, everywhere, every day,” said Mr Penrose. ”English Tourism Week 2012 offers the industry a fantastic opportunity to showcase itself and put tourism centre stage in what promises to be a year to remember!  Whether you’re an individual, a business, a trade association or a local authority this is your chance to kick-start the year and celebrate one of England’s most important industries.”

English Tourism Week runs from 10-18 March and follows the launch of VisitEngland’s 20.12 discount scheme to encourage more people to holiday in the UK.

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