News story

Ed Vaizey welcomes announcement of CEO for NESTA's Games Consortium

This news article was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Andy Payne to create an innovative new business model for UK video games developers to distribute digital content.

The Consortium is a new digital distribution games publisher made up of eight games development companies who will collaborate to publish their content under a single publishing brand.

By banding together, the members will be able to share services including marketing, sales, distribution  and, quality assurance. Together the companies can create enough content to establish a viable publishing infrastructure and keep hold of their valuable intellectual property rights.

Experience at the helm

Mr Vaizey said:

“The Games Consortium is a really exciting idea and Andy Payne has the skills, experience and expertise to make it work. Through investing together and creating this single publishing brand games developers can get more content onto the market and most importantly keep hold of their IP - this is the cornerstone of a successful creative business.

“Andy has over 25 years’ experience in games development and publishing and I know that having him at the helm will give even more companies the confidence to get on board and make the Consortium a success.”

Andy Payne said:

“I am thrilled to be asked to help build this exciting new venture from scratch, to prove that there are new and exciting business models within the interactive entertainment space, which reward talented and creative people. The UK has shown that it has this talent and creativity, and thanks to NESTA’s support, we can build a publishing entity by developers for developers.”

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