News story

Dangers of cold water shock this Christmas

Re-launch of the MCA cold water shock campaign this Christmas to highlight the dangers of drinking near water.

drowning man

Our short video, which educates young men about the dangers of cold water shock, especially following ‘a night out on the town’ is being re-launched in a Christmas 2017 campaign . It’s going to be promoted via facebook, video on demand and video advertising across the UK, and particularly in areas where there have been several incidents of this type.

Cold water shock film

Published 14 December 2017