World news story

Chinese Peppa pig fans will visit the UK this year

The Chinese twins who posted a video message on the social media channel, Weibo, asking to visit Buckingham Palace have had tea with the British Ambassador Dame Barbara Woodward today (21 January).

Chinese Peppa pig fans will visit the UK this year

Chinese Peppa pig fans will visit the UK this year

At the Ambassador’s residence in Beijing the twins were told that Youku Kids Channel and the British Embassy would help them realise their dream.

British Ambassador Barbara Woodward said:

I was really touched by Mi Ai and Mi Ni’s video. Children’s dreams are precious and I’m delighted to work with Youku and Peppa Pig to make theirs come true.

I enjoyed meeting them, showing them around the Residence and seeing their excitement about visiting the UK.

I hope that their experience inspires other Chinese families to travel to the UK and enjoy the richness of our history and culture.

During the afternoon tea Barbara Woodward and Youku General Manager, Liao Huainan, announced a competition to help more Chinese children visit the UK.

‘Special Invitation from the UK’ will allow the winning children to travel with Mi Ni and Mi Ai to visit Buckingham Palace in the UK and explore British culture during the summer time.

The UK’s national tourist agency Visit Britain will help organise the trip and as well as visiting the Palace the children will also visit the family theme park Peppa Pig World and see the studios where the cartoon is made.

Youku will track the children’s tour in Britain and broadcast it on their platform so more children can share their experience.

The General Manager, Youku Children Channel, Liao Huainan said:

Accompany with kids to explore the beauty of the world”, aiming to provide better contents and education services toward 0-12 year-old-kids and their parents. In virtue of the internet techniques and supports from Ali Group, YOUKU Kids Channel supports kids growing up in a healthy and enjoyable environments by delivering high quality content and interacted education services.

Visits from China have more than doubled during the last 10 years (+135% vs. 2007) and inbound spend almost quadrupled (+291% on 2007). Chinese students make up the largest group of international students in the UK – last year we issued around 89,000 study visas, a 15% increase from 2016

The UK’s creative industries made a record contribution to the economy in 2017, the value of the creative industries to the UK is up from £94.8 billion in 2016 to £101.5 billion, and has grown at nearly twice the rate of the economy since 2010.

Peppa Pig is a British animated television series shown in 180 territories worldwide including China.

Peppa Pig was introduced by YOUKU since Oct, 2011. From the Season 1 to Season 6, Peppa Pig has accumulated 15 billion viewings and over 1 billion hours of view duration, it is continuously to be the one of Top 3 premium contents of YOUKU Kid Channel.

2019 is the Chinese year of the pig and on Tuesday a Peppa Pig movie that has been specially created for Chinese audience by Alibaba pictures will premiere.

Notes to editors

About Youku Kids

Youku Kids Channel is an online kid-entertainment platform who is loved by Chinese young users and their parents, and it is also an enthusiastic and caring partner. For more information, please visit

About Visit Britain

VisitBritain is the strategic body for inbound tourism, ensuring that international tourism continues to deliver economic growth and jobs across the nations and regions of Britain.

Our strength is that we understand international customers and markets. VisitBritain’s international network of offices, covering 22 markets, is a resource supporting the industry and destinations to grow the value of tourism exports. We are a founding partner of the GREAT campaign, working alongside organisations such as the FCO, UKTI and The British Council.

For information about Visit Britain, please visit

Published 21 January 2019