The mentoring breakfast brought together 60 guests at the Jacob Javits Convention Center to hear from renowned British interior designer Nina Campbell, who talked about her experience entering the US market and provided advice to new exporters on how to navigate potential partnerships and build brand recognition. The conversation was moderated by Laura Cannon of Nylon Consulting and Dering Hall, a New York based PR & business development specialist.
In the evening, over 100 guests gathered at British furniture showroom OCHRE for UKTI’s networking reception. OCHRE was first brought to New York in 1997 by BEDG for ICFF. In recent years, British exhibitors have seen continued success. Three previous winners of the ICFF Editors’ Awards were amongst the British exhibitors at ICFF this year – Ercol, Deborah Bowness, and Northumbria University’s Designers in Residence.
In 2014, UKTI worked with assisting trade organisations BEDG and British Jewellery and Giftware International (BJGI) to provide organizational and financial support for 39 exhibitors at ICFF and 14 exhibitors at NSS through the Tradeshow Access Programme (TAP).
If you would like to learn more about UKTI’s business development services in the US market or to apply for TAP funding, please contact Victoria Harman, Business Development Associate for Consumer & Industrial Goods, UK Trade & Investment USA, at Victoria.Harman@fco.gov.uk or 1 212 745 0324.