News story

Armitt report hails construction of Olympic Park a superb advertisement for UK

Olympic project a perfect mix of expertise, imagination and ambition.

From:
Department for Digital, Culture, Media & Sport and The Rt Hon Hugh Robertson
Published
5 July 2012
This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

A report by Olympic Delivery Authority chairman Sir John Armitt published today, hails the construction of the Olympic Park as “a superb advertisement for UK plc” and higlhlights that British companies “now have precious experience that they can use to win business at home and abroad”.

The report was warmly welcomed by Jeremy Hunt, who commissioned Mr Armitt to look at how UK businesses can maximise the benefits of the construction of the Games. In total 250 businesses who worked on the Olympic Park were asked about how working on London 2012 had affected their companies, including the impact on staff, finances, reputation and future prospects.

The Report’s key recommendations

  • Government should adopt the principles of the procurement and programme management approach used by the ODA
  • UKTI should maximise the promotion of British business achievements in delivering major sporting events
  • The Government should take urgent action to ensure that marketing restrictions applying to London 2012 suppliers are relaxed as soon as possible after the Games
  • The CompeteFor network should be retained for all public sector projects
  • The ODA’s Learning Legacy website should be continued after the Games and broadened to include other successful projects
  • Small and medium-sized businesses need more help to access existing support in working overseas

Further information

Published 5 July 2012