Mr Asher was educated at Nairn Academy and attended Manchester Polytechnic where he studied Food Technology. He worked for the family bakery business for a year after finishing college and spent a year in Australia. From 1988 to 1991 he was a buyer for Associated British Foods in Knightsbridge and was responsible for purchasing a range of products for a multi-national food company. Since 1991 he has worked at the family business and is now Joint Managing Director of Ashers Bakery, Ltd in Nairn. They have 12 retail outlets around Moray Firth area, employing 160 people.
Mr Asher has held a number of other voluntary positions, from Chairman of the Nairn Round Table which involves raising funds for the community, to Director of the Highland Food Festival. He has been Captain of the Nairn Golf Club. Since 2014 he has been a voluntary board member of the Scottish Bakers, a non profit making trade and training company and is currently Chairman elect of the British Confectioners Association.
Mr Asher was Deputy Lord Lieutenant of Nairnshire from 2012 to 2017 and, since the start of 2017, Vice Lord-Lieutenant. He is married and has three sons.