Press release

Alfreton woman logs on to a car win

A woman from Alfredon has won a brand new car worth over £10,000 after renewing her vehicle tax online.

Rosalind Sowerby image

A woman from Alfreton is celebrating after winning a brand new car worth over £10,000 in the DVLA Electronic Vehicle Licensing Prize Draw.

Rosalind Sowerby, aged 63 found out she had won a SEAT Ibiza Ecomotive 1.4 TDI when she received a letter from DVLA a few weeks after she had used the online service to tax her car.

DVLA give away 3 SEAT Ibiza Ecomotive 1.4 TDI cars every month in a prize draw to encourage people to use its online and telephone services to tax or SORN vehicles. Mrs Sowerby joins over seventy other lucky motorists who have already won a car in the free prize draw.

Mrs Sowerby, who was presented with her car at the Autoworld SEAT dealership in Chesterfield on 21 September, said:

It’s very exciting to win a car. I do a fair amount of mileage transporting my grandchildren around so having a car which is so economical will be fabulous!

Using the online or telephone services to tax or SORN vehicles only takes four minutes and you don’t need to find your MOT or insurance documents as the DVLA automatically check them for you.

Mrs Sowerby added:

It’s good to know that I can apply for my car tax quickly online or over the phone. It makes my life that little bit easier.

The online and telephone services are available 24 hours a day, 7 days a week.

To renew vehicle tax or SORN quickly and easily go online or phone 0300 123 4321 or EVL Minicom 0300 790 6201.

Notes to editors

SEAT has provided the cars at no cost to DVLA or the taxpayer.

The SEAT Ibiza Ecomotive was chosen for the prize draw because it met DVLA’s criteria (cars provided free of charge for a monthly prize draw, NCAP Safety Standards, low emissions, car tax bands A or B).

The prize draw initiative is part of a marketing strategy, to encourage motorist to use DVLA’s Electronic Vehicle Licensing system, which has won both National and European Business Awards.

Press office

DVLA Press Office
Longview Road


Published 23 August 2010