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Adidas campaign supports injured Service personnel

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Service Chiefs have been joined by Team GB Olympians and other sporting stars to show their support for Armed Forces personnel taking part in the Paralympics.

Footballer and London 2012 Games ambassador David Beckham and some of the Team GB Olympians and sporting stars who are supporting the Paralympics 'Front Line to Start Line' initiative wearing Adidas Phoenix t-shirts
Footballer and London 2012 Games ambassador David Beckham and some of the Team GB Olympians and sporting stars who are supporting the Paralympics 'Front Line to Start Line' initiative wearing Adidas Phoenix t-shirts [Picture: Press Association]

Chief of the Defence Staff General Sir David Richards, the Vice Chief and the heads of the single Services and Joint Forces Command are backing a campaign by sportswear company Adidas to raise money to help our injured servicemen and women get back into sport.

The London 2012 Paralympic Games will see a record number of six injured servicemen and women compete, who were introduced to their sports via the Battle Back programme.

Defence Chiefs sport Adidas Phoenix t-shirts. Left to right: First Sea Lord Admiral Sir Mark Stanhope, Commander Joint Forces Command Air Chief Marshal Sir Stuart Peach, Chief of the Defence Staff General Sir David Richards, Chief of the Air Staff Air Chi
Defence Chiefs sport Adidas Phoenix t-shirts. Left to right: First Sea Lord Admiral Sir Mark Stanhope, Commander Joint Forces Command Air Chief Marshal Sir Stuart Peach, Chief of the Defence Staff General Sir David Richards, Chief of the Air Staff Air Chief Marshal Sir Stephen Dalton, Vice Chief of the Defence Staff General Sir Nicholas Houghton, and Chief of the General Staff General Sir Peter Wall [Picture: Sergeant Jez Doak RAF, Crown Copyright/MOD 2012]

Battle Back is a MOD-led initiative in partnership with and funded by both the Royal British Legion and Help for Heroes. It designs programmes to promote confidence and independence, and helps accelerate physical, psychological and social recovery throughout the duration of rehabilitation - inspiring the wounded, injured and sick to focus on what they can do and not on what they can’t.

Adidas, the official sportswear provider for the London 2012 Olympic and Paralympic Games, has launched a limited edition t-shirt and baseball cap, available to buy from today until 3 October 2012.

For every t-shirt and cap sold, £5 and £2 respectively will go directly to the British Paralympic Association to support the ‘Front Line to Start Line’ campaign recently launched in partnership with Help for Heroes to help injured servicemen and women progress in competitive sport.

Nick Craggs from Adidas said:

We are thrilled to be given the opportunity to contribute to this cause by supplying this limited edition range. The British Armed Forces played such a crucial role in the success of London 2012 and we are glad to be able to give something back.

The campaign is also being supported by footballing legend David Beckham, the Royal Navy’s Lieutenant Pete Reed, who won gold at the London 2012 Games and in Beijing, and other Team GB athletes including Jessica Ennis and Tom Daley. See Related Links for more information.

Published 20 August 2012