Proposed decision report: SMS investigation into Google's general search and search advertising services
Detail of outcome
The CMA has published its final decision to designate Google as having SMS in general search services, comprising its general search and search advertising activities.
Feedback received
Detail of feedback received
Some responses published above also include comments on the CMA’s Roadmap of proposed interventions should the CMA designate Google as having SMS. We have published these comments, where they have been submitted as part of a response to the consultation on the Proposed Decision. We have not published comments that relate solely to the Roadmap, which we continue to receive as part of our ongoing stakeholder engagement. Stakeholders are welcome to provide comments on the Roadmap at any time to searchsms@cma.gov.uk. We intend to publish an updated version of the Roadmap in early 2026.
Original consultation
Consultation description
The CMA has published its proposed decision report as part of its strategic market status (SMS) investigation into Google’s provision of general search services, under Part 1 of the Digital Markets, Competition and Consumers Act 2024.
Updates to this page
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Final decision published.
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Responses published
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First published.