Collection

THINK! communication activity

Research, resources and materials relating to THINK! campaigns.

THINK! resources for road safety professionals

The THINK! team works in partnership with:

  • road safety officers
  • emergency services
  • the armed services
  • driving instructors
  • other road safety professionals

to deliver effective local road safety campaigns.

The resources in this section are for professionals and include THINK! campaign research, strategy and brand guidelines.

See also:

Using THINK! adverts

THINK! materials can be made available on request for road safety professionals to use in their campaigns. Usage fees apply to many of our campaign materials, especially if they are used in campaigns where media space has been paid for.

Our recent campaigns often have free usage for use in schools and other educational organisations. This can be confirmed when you contact us with your requirements.

Please complete the usage form to explain your requirements.

Contact us

If you have any feedback or suggestions to help us improve our professional resources please email dftpublicity@dft.gsi.gov.uk.

THINK! campaign strategy

  1. THINK! country roads

    • 21 October 2014
    • Guidance
  2. THINK! cyclist

    • 21 October 2013
    • Guidance
  3. THINK! drink driving

    • 26 March 2015
    • Research and analysis
  4. THINK! drug driving

    • 26 March 2015
    • Research and analysis
  5. THINK! fatigue

    • 3 February 2012
    • Research and analysis
  6. THINK! mobile phones

    • 3 February 2012
    • Research and analysis
  7. THINK! motorcycling

    • 12 September 2014
    • Research and analysis
  8. THINK! seat belts

    • 12 February 2012
    • Guidance
  9. THINK! speed

    • 3 February 2012
    • Research and analysis
  10. THINK! tales of the road

    • 3 February 2012
    • Research and analysis

THINK! campaign guidelines

  1. National road safety communications activity calendar

    • 21 May 2013
    • Promotional material
  2. THINK! brand guidelines

    • 1 December 2012
    • Promotional material
  3. THINK! campaign development process

    • 1 December 2012
    • Guidance
  4. THINK! education road safety professionals toolkits

    • 1 December 2012
    • Promotional material

THINK! campaign evaluation

  1. THINK! Country roads campaign 2014 evaluation

    • 26 March 2015
    • Research and analysis
  2. THINK! Cycling: evaluation

    • 8 July 2014
    • Research and analysis
  3. THINK! Drink drive campaign 2013 evaluation

    • 26 March 2015
    • Research and analysis
  4. Drink drive: 30 years of communication

    • 10 November 2014
    • Research and analysis
  5. THINK! drink drive ‘Personal consequences’ evaluation, June 2014

    • 8 July 2014
    • Research and analysis
  6. 2012 post drink driving ‘Personal consequences’ campaign tracking

    • 15 January 2012
    • Research and analysis
  7. 2011 post drink driving ‘Personal consequences’ campaign tracking

    • 15 January 2011
    • Research and analysis
  8. THINK! Motorcycle safety campaign 2014 evaluation

    • 26 March 2015
    • Research and analysis
  9. THINK! Motorcycle safety campaign 2013 evaluation

    • 26 March 2015
    • Research and analysis
  10. THINK! Motorcycle safety campaign 2012 evaluation

    • 26 March 2015
    • Research and analysis
  11. THINK! motorcycle road safety campaign evaluation: named rider summer 2011 campaign

    • 25 April 2012
    • Research and analysis
  12. Past THINK! research

    • 17 October 2013
    • Research and analysis

THINK! campaign development research

  1. THINK! Drug drive campaign 2015 creative development research

    • 26 March 2015
    • Research and analysis
  2. THINK! Drug drive campaign 2014 creative development research

    • 26 March 2015
    • Research and analysis
  3. THINK! Drug drive campaign 2014 strategic development research

    • 26 March 2015
    • Research and analysis

THINK! background research

  1. Young drivers' attitudes to insurance

    • 25 March 2013
    • Research and analysis