Case study

ProDecon develops strategy to grow exports to 40% of turnover

ProDecon, the UK’s leading contractor in process decontamination, expands in India and the Middle East with help from UK government.

ProDecon decontamination
ProDecon decontamination

This company was assisted by UK Trade & Investment (UKTI) , which has since moved to the Department for International Trade (DIT).

Environmental decontamination specialist ProDecon has recently secured £330,000 worth of new work from overseas markets, accounting for 10% of its turnover. It has also put in place a strategy that will see exports grow to 40% of its turnover in the next 2 years after working with a UK Trade and Investment (UKTI) International Trade Advisor (ITA).

Alan Kidd, Managing Director at ProDecon said,

There’s no ‘one-size fits all’ approach to exports – different markets require careful consideration to arrive at the right approach. UKTI has been a great help to us in identifying and assessing our options.

I recommend anyone looking to new markets to take all the advice they can get - UKTI can save you so much time and help you reach informed decisions that have a positive impact on your business.

Business development in India

ProDecon established a relationship with Bharat Petroleum Corporation Limited (BPCL), one of the largest public sector oil marketing companies in India after an approach by 2 Indian businessmen. The company then secured a £230,000 contract in November 2013. Alan Kidd flew to India to meet BPCL in person in early 2014 to cement the relationship.

Meanwhile ProDecon accessed UKTI’s services, and as a result ProDecon staff attended masterclasses on important exporting issues and received matched funding financial support towards the costs of hiring a marketing consultant

This support enabled the company to:

  • prepare for business in international markets
  • improve its website
  • develop a new marketing strategy
  • understand the options available for doing business in India

Developing export sales in the Middle East

ProDecon registered a trademark in January 2014 to protect the ProDecon name and products in Saudi Arabia. It then granted a licence to a local business that is registered as a supplier to Saudi Aramco. Over £100,000 of business has since been secured in this market.

ProDecon also contacted UKTI in Abu Dhabi asking for a list of potential partners and business formation specialists. Following discussions and guidance, ProDecon is currently negotiating with 3 potential local partners with a view to opening up a permanent presence there.

About ProDecon

ProDecon was established in Nantwich, Cheshire in 2009 and has a turnover of £2.5 million.

Its client list includes big names such as international oil and gas giant ExxonMobil and Saudi Aramco.

Fast facts

Company: ProDecon

Industry: Environment

Target markets: India, Saudi Arabia, Abu Dhabi

Website: www.prodecon.com

Published 27 May 2015