Case study
Intellectual Property: JoJo Maman Bébé
Jojo Maman Bébé owner talks about how protecting her trade mark helped grow the business.
JoJo Maman Bébé is a well-known retailer of maternity wear, baby clothes and nursery products. Laura Tenison, founder and Managing Director, shares her experience of protecting her IP rights.
Published 20 January 2015