Case study

Intellectual Property: JoJo Maman Bébé

Jojo Maman Bébé owner talks about how protecting her trade mark helped grow the business.


JoJo Maman Bébé is a well-known retailer of maternity wear, baby clothes and nursery products. Laura Tenison, founder and Managing Director, shares her experience of protecting her IP rights.

Jojo Maman Bébé video

Published 20 January 2015