Consumer purchasing behaviour in the UK smartphone market - CMA research report 2022 (CMA)

A research paper from the CMA

From:
Competition and Markets Authority
Published
31 August 2022
Category:
Ad hoc research
Original publisher:
Competition and Markets Authority
Research area:
Future connectivity and internet, Technology
Research topic:
Digital economy, Internet usage and attitudes, Mobile devices
Research publish date:
17 June 2022

Abstract

As part of its market study into mobile ecosystems, the CMA commissioned consumer research into the UK smartphone market.

This research, which was delivered by the research agency Accent, was intended to develop a more in depth understanding of purchasing behaviour in the UK smartphone market, with a particular focus on switching behaviour between smartphone brands and operating systems.

The research methodology comprised a large scale quantitative survey supported by qualitative interviews with marginal users, who were defined as those that had considered switching operating system but chose not to.

Citation

CMA, Consumer purchasing behaviour in the UK smartphone market - CMA research report, 2022

https://www.gov.uk/government/publications/cma-consumer-research-into-purchasing-behaviour-in-the-uk-smartphone-market

Published 31 August 2022
Contents