Simba Sleep Limited: consumer protection case

The CMA is investigating the use of price reduction and urgency claims by Simba Sleep Limited.

• From: Competition and Markets Authority
• Published: 15 December 2023

• Case type: Consumer enforcement
• Case state: Open
• Market sector: Household goods, furniture and furnishings
• Opened: 15 December 2023

Case timetable

Date	Action
15 December 2023	Case launch

Case opening

15 December 2023: The Competition and Markets Authority (CMA) has opened an investigation into Simba Sleep Limited (Simba)’s compliance with consumer protection law. As part of this, the CMA is investigating Simba’s use of price reduction claims and urgency claims (such as countdown timers).

The CMA will now engage with Simba and gather evidence to consider whether the CMA thinks the company has broken consumer protection law. The CMA is at the initial stage of its investigation. Accordingly, it should not be assumed that Simba has broken consumer protection law.

This investigation forms part of the CMA’s consumer enforcement work, tackling potentially harmful online selling practices

• Press notice: CMA investigates Simba Sleep’s online sales practices (15.12.23)

Contact

OCAExternal@cma.gov.uk

• Director, Fred Houwen
• Senior Responsible Officer, George Lusty

Published 15 December 2023