The CMA has taken enforcement action against fake online reviews posted by a search engine optimisation company.
4 March 2016: The search engine optimisation and online marketing company Total SEO & Marketing Ltd (Total SEO), and its directors, have undertaken to the CMA that they:
In addition, the CMA has written to Total SEO’s clients to warn them that third parties writing fake reviews on their behalf might lead to them breaking consumer protection law themselves.
The CMA has also produced a 60-second summary for businesses on how to comply with consumer protection law in relation to online reviews.
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