Online dating services

The CMA is investigating suspected breaches of consumer protection law by a company in the online dating sector.


Case launch

31 October 2017: The CMA has opened an investigation into suspected breaches of consumer protection law by an online dating operator. The CMA is concerned about potential unfair contract terms and unfair commercial practices including:

  • how online dating services are advertised and described to consumers
  • privacy and use of consumers’ data
  • subscription, cancellation and variation contract terms

The investigation is being carried out under the Enterprise Act 2002 in respect of potential breaches of the Consumer Protection from Unfair Trading Regulations 2008, the Consumer Contract Regulations 2013, and the Consumer Rights Act 2015.

The CMA has not reached a final view on whether the practices it is concerned about breach consumer protection law, and will listen to the company’s response to its concerns. If necessary, the CMA will take action through the courts to enforce that law under Part 8 of the Enterprise Act 2002. Ultimately, only a court can rule that a particular term or practice infringes the law.

We expect to provide an update in early 2018.

Published 31 October 2017