Japan Tobacco International / E-Lites

The CMA investigated the anticipated acquisition by Emerging Products Holding BV (a subsidiary of Japan Tobacco International) of Zandera Limited (owner of E-Lites).

Statutory timetable

Phase 1 date Action
15 October 2014 Decision published
2 September 2014 Decision announced
14 July 2014 Launch of merger investigation

Phase 1

CMA clearance decision

2 September 2014: The CMA has cleared the anticipated acquisition by Emerging Products Holding BV (a wholly owned subsidiary of Japan Tobacco Int) of Zandera Limited. The full text of the decision is available below:

Invitation to comment: Now closed

14 July 2014: The CMA is considering whether this acquisition has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.

Launch of CMA merger inquiry

Merger inquiry launched on 14 July 2014

On 11 July 2014 the CMA notified the parties that they had provided a satisfactory merger notice such that the initial period would commence on 14 July 2014.


Please send written representations about any competition or public interest issues to:

Zoe Fiander
Competition and Markets Authority
Victoria House
37 Southampton Row


Published 15 October 2014