Heineken / Diageo Assets merger inquiry
The CMA investigated the partially completed acquisition by Heineken N.V. of some assets associated with Diageo plc’s beer business, including the manufacturing and distribution of the Red Stripe, Dragon Stout and D&G Malta brands in the UK.
|Phase 1 date||Action|
|27 January 2016||Decision published|
|18 December 2015||Decision announced|
|7 December 2015||Revocation of the initial enforcement order|
|20 November 2015||Launch of merger inquiry|
|19 November to 2 December 2015||Invitation to comment|
|6 November 2015||Initial enforcement order|
CMA clearance decision
18 December 2015: The CMA has cleared the acquisition by Heineken N.V. of some assets associated with Diageo plc’s beer business, including the manufacturing and distribution of the Red Stripe, Dragon Stout and D&G Malta brands in the UK. The full text of the decision is available below.
- Full text decision (27.1.16)
Revocation of initial enforcement order
7 December 2015: In view of the evidence available to the CMA at this stage, the CMA revoked the initial enforcement order. A copy of the order is available below.
- Revocation order (7.12.15)
Launch of merger inquiry
20 November 2015: The CMA announced the launch of its merger inquiry by notice to the parties.
- Commencement of initial period notice (20.11.15)
Invitation to comment: Now closed
19 November 2015: The CMA is considering whether it is or may be the case that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.
Initial enforcement order
On 6 November 2015, the CMA served an initial enforcement order under section 72(2) of the Enterprise Act 2002 on Heineken N.V. and Heineken UK Limited in relation to the completed acquisition by Heineken N.V. of Desnoes & Geddes Limited.
- Initial enforcement order (9.11.15)
- Derogation 6 November 2015 (9.11.15)
Please send written representations about any competition issues to:
Competition and Markets Authority
Published: 9 November 2015
Updated: 27 January 2016
Opened: 9 November 2015
Closed: 27 January 2016
- Full text of the decision published.
- Clearance decision announced.
- Revocation order published.
- Commencement of initial period notice published.
- Invitation to comment issued.
- First published.