Heineken / Diageo Assets merger inquiry

The CMA investigated the partially completed acquisition by Heineken N.V. of some assets associated with Diageo plc’s beer business, including the manufacturing and distribution of the Red Stripe, Dragon Stout and D&G Malta brands in the UK.

Statutory timetable

Phase 1 date Action
27 January 2016 Decision published
18 December 2015 Decision announced
7 December 2015 Revocation of the initial enforcement order
20 November 2015 Launch of merger inquiry
19 November to 2 December 2015 Invitation to comment
6 November 2015 Initial enforcement order

Phase 1

CMA clearance decision

18 December 2015: The CMA has cleared the acquisition by Heineken N.V. of some assets associated with Diageo plc’s beer business, including the manufacturing and distribution of the Red Stripe, Dragon Stout and D&G Malta brands in the UK. The full text of the decision is available below.

Revocation of initial enforcement order

7 December 2015: In view of the evidence available to the CMA at this stage, the CMA revoked the initial enforcement order. A copy of the order is available below.

Launch of merger inquiry

20 November 2015: The CMA announced the launch of its merger inquiry by notice to the parties.

Invitation to comment: Now closed

19 November 2015: The CMA is considering whether it is or may be the case that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.

Initial enforcement order

On 6 November 2015, the CMA served an initial enforcement order under section 72(2) of the Enterprise Act 2002 on Heineken N.V. and Heineken UK Limited in relation to the completed acquisition by Heineken N.V. of Desnoes & Geddes Limited.

Amendments/consents granted:

Contact

Please send written representations about any competition issues to:

Maria Duarte
Competition and Markets Authority
Victoria House
Southampton Row
London
WC1B 4AD

maria.duarte@cma.gsi.gov.uk

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