Didix International / Taste Marketing merger inquiry

The CMA investigated the completed acquisition of Taste Marketing Limited by Didix International B.V.

Statutory timetable

Phase 1 date Action
12 February 2015 Decision published
28 January 2015 Decision announced
10 December 2014 Launch of merger inquiry
25 November to 9 December 2014 Invitation to comment
29 October 2014 Initial enforcement order

Phase 1

CMA clearance decision

28 January 2015: The CMA has cleared the completed acquisition by Didix International B.V. of Taste Marketing Limited. The full text of the decision is available below.

Launch of merger inquiry

10 December 2014: The CMA announced the launch of its merger inquiry by notice to the parties.

Invitation to comment: Now closed

25 November 2014: The CMA is considering whether it is, or may be the case, that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.

Initial enforcement order

29 October 2014: The CMA served an initial enforcement order under section 72(2) of the Enterprise Act 2002 on Didix International B.V. in relation to its completed acquisition of Taste Marketing Limited by the CMA. You can find a copy of the order below:

Amendments/consents granted:


Please send written representations about any competition or public interest to:

Suzanne van Scheijen
Competition and Markets Authority
Victoria House
Southampton Row


Published 11 December 2014
Last updated 12 February 2015 + show all updates
  1. Full text of the decision published.
  2. Clearance decision announced.
  3. Commencement of initial period notice added.