Final advice published
4 June 2015: The CMA has concluded its work monitoring the children’s online and app-based games market. It has published a short guide providing advice to parents and carers about these games.
Summary of OFT work
In April 2013, the Office of Fair Trading (OFT) launched an investigation into the ways in which online and app-based games encourage children to make purchases. It investigated whether there was general market compliance with consumer protection law and explored whether online and app-based games included commercial practices that might be considered misleading, aggressive or otherwise unfair under that legislation.
Finalised principles for online and app-based games
Following its investigation, the OFT published its finalised principles for online and app-based games in January 2014.