weServed
We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.
The Armed Forces Covenant
An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families
The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.
Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.
This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.
Section 1: Principles of the Armed Forces Corporate Covenant
1.1 We weServed will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment
2.1 weServed recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- UK Cadets
- Discounts
- Armed Forces Charities
We also pledge the following:
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weServed™ core mission is to promote and support veterans and their families from leaving services to grave, offering employment opportunities, rewards and discounts, community collaboration and healthcare and wellbeing pathway guidance and support.
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Work closely with the NHS, Government departments, OVA, ICS’s, public and private healthcare and wellbeing providers, Armed Forces, charities and other voluntary organisations.
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Raise awareness of the Covenant at every opportunity by leveraging our digital platform to the benefit of delivering Armed Forces Covenant Awareness.
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weServed™ was established inter alia to offer employment opportunities to veterans and their families. The employment program reaches across the UK in all industry sectors to find opportunities and roles suitable for those leaving the Armed Forces, advertising them across the platform.
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Supporting the employment of the Armed Forces Community by working with the Career Transition Partnership (CTP), Step into Health and Forces Families Jobs to establish a tailored employment pathway for Service Leavers, veterans and their families.
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Collaborating with commercial partners to advertise veteran-friendly vacancies and other goods and services that veterans and their families may want to access.
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Recognising transferable skills and qualifications by offering a guaranteed interview to the Armed Forces Community for weServed™ vacancies.
-Publicising the Covenant and our support to the Armed Forces Community on the weServed™ website and social media platforms.
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Displaying the Armed Forces Covenant logo to show that members of the Armed Forces community are welcome.
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Linking with local Armed Forces networks and partnerships across the supply chain driving collaboration and idea sharing to benefit Veterans and their families.
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Host an internal Armed Forces Network, to enable staff members with an Armed Forces connection to meet and support one another and provide ideas and feedback to the weServed™ leadership team.
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Develop commercial partnerships with third party good and services providers delivering integrated solutions for Veterans and their families utilising the digital weServed™ platform.
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Integrate a wide range of goods and services, linking private and public supply chains, to the benefit of Veterans and their families.
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Develop a healthcare and wellbeing digital platform signposting and offering pathway guidance to Veterans and their families.
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Integrate healthcare and wellbeing services, linking private and public sector supply chains to the benefit of Veterans and their families.
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Explore innovative healthcare partnerships, delivering improved access to healthcare and wellbeing services for Veterans and their families.
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Promote Armed Forces recognition schemes and activities and promote them on the weServed™ digital platform.
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Promote Remembrance Services to take place with partners across the weServed™ digital Platform.
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Remain current with Covenant activities and updates with representation at events, conferences and seminars.
2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.