The Hamilton Gold Company
We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.
The Armed Forces Covenant
An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families
The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.
Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.
This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.
Section 1: Principles of the Armed Forces Corporate Covenant
1.1 We The Hamilton Gold Company will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment
2.1 The Hamilton Gold Company recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- UK Reservists
- Discounts
We also pledge the following:
• Promoting the Armed Forces: We will actively promote awareness of the Armed Forces and the Armed Forces Covenant through our business and community presence. As a veteran-owned company, we will seek to reflect the values of service, integrity and professionalism associated with the Armed Forces in how we operate and present ourselves. Where appropriate, we will acknowledge and support Armed Forces events, commemorations and initiatives, and use our platforms to highlight the contribution of serving personnel, veterans and their families within the local community.
• Employment support to members of the Armed Forces Community: We actively support employment opportunities for members of the Armed Forces Community and recognise the value of military experience within our workforce. The Hamilton Gold Company is a veteran-led business with a majority veteran workforce, and we positively value the skills, professionalism and ethos developed through military service. We actively encourage applications from serving personnel, reservists, veterans and spouses, and where practicable will support flexibility around reservist duties, transition from service and ongoing training commitments.
• Commercial: We are committed to ensuring that members of the Armed Forces Community are treated fairly and are not disadvantaged when accessing our commercial services. In recognition of service, we offer preferential pricing and discounts to eligible members of the Armed Forces Community, including serving personnel and veterans, across selected products and services. We will continue to provide clear, transparent advice and pricing, and will consider additional support for injured service personnel or bereaved families on a case-by-case basis, in line with our professional standards and regulatory obligations.
2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.