Stanley David and Associates Ltd

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Stanley David and Associates Ltd will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:

  • no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
  • and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.

Section 2: Demonstrating our commitment

2.1 Stanley David and Associates Ltd recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:

  • UK Service Veterans And Leavers

We also pledge the following:

  • Promoting the Armed Forces through our multiple media platforms. We will actively promote our pledge to help and support veterans find employment through our social media platforms. This will be championed by our Newley appointed Veteran Ambassador who is a veteran himself. This promotion will also champion and promote the Armed Forces covenant. Moving forwards all media will include the Badge of the AFC stating that we are a Armed forces signing company.
  • Employment support to members of the Armed Forces Community: We will actively engage with he community and seek employment for them on their behalf. Be it searching for a role for them or offering them current roles available. We will also ensure that we help them to translate their skills from military to civilian, ensuring that recruitment teams see the value in employing a veteran.
  • As a business coach and personal coach, our Ambassador will actively volunteer their time to assist Veterans, be it in business or in general life skills. The company will actively seek to assist in charitable work surrounding those who have supported others who have served.
  • Actively seek to place veterans into permanent or contractual roles: We will dedicate a team member to actively search for and promote jobs that specifically will be for the Veteran community.
  • Have a Veteran working in the business specifically to promote the Armed forces covenant: In the future we aim to employ and grow the Veteran wing of SNDA Global and actively employee veterans and their families into the business.
  • Fair Access to Opportunity: We commit to ensuring veterans and service leavers are given fair and informed consideration for roles where their skills and experience are relevant, without bias or assumption.
  • We commit to supporting veterans through the recruitment process with clear guidance, honest feedback, and realistic role alignment during and after their transition from service.
  • Actively work with other signature businesses: We will look to actively support and work with businesses who are already have signed the Armed Forces Covenant.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.

Updates to this page

Published 6 February 2026